Vega Agency

Performance Marketing · Beauty Brands

Turn ad spend into
real revenue.

Data-driven Google & Meta Ads built for beauty brands that want to scale profitably. More customers, better ROAS, zero guesswork.

Book a free strategy call Meet the founder →
4×
Average ROAS
100%
Beauty-only focus
0
Junior handoffs
Meta Ads
Google Ads
UGC Production
Creative Strategy
Analytics & Tracking
Conversion Optimization
Beauty & DTC

About Vega

Built for beauty.
Obsessed with growth.

Vega Agency was built with one mission — help beauty brands grow through performance marketing that actually delivers. We combine creative strategy with data-driven advertising to turn your ad spend into real revenue.

No vanity metrics. No bloated retainers. Just sharp creative, smart media buying, and weekly reporting that proves where every dollar went.

Beauty-only focus In-house creative Weekly reports Founder-led
01
Beauty-only focus
We specialize. The creative, audiences, and seasonality of beauty are unique — specializing means we move faster and hit harder than generalists.
02
Performance-first
Every decision tied to ROAS, not vanity metrics. We measure what matters and cut what doesn't work.
03
Founder-led
You work directly with strategy — never a junior account manager or a hand-off to someone who doesn't know your brand.

What we do

A full performance
stack.

Everything your beauty brand needs to scale paid acquisition profitably — under one roof.

M
Meta Ads
Full-funnel Facebook & Instagram campaigns built around prospecting, retargeting, and creative testing at scale.
G
Google Ads
Search, Shopping, Performance Max and YouTube — engineered to capture demand and drive profitable conversions.
✦
Creative Production
Scroll-stopping UGC, statics and motion ads produced in-house, tested weekly, and optimized for ROAS.
◎
Analytics & Tracking
GA4, server-side tracking, attribution modeling. Know exactly what's working — and what to kill.
↑
Conversion Optimization
Landing page audits, A/B tests and funnel work to lift the conversion rate before we scale spend.
◈
Strategy & Consulting
Quarterly planning, offer engineering, and brand positioning to support sustainable, profitable growth.

How we work

A proven
4-step process.

01
Audit & Strategy
We deep-dive into your accounts, creative, and funnel to find the biggest growth levers.
02
Build & Launch
New campaign architecture, fresh creative, and tracking infrastructure built for scale.
03
Test & Optimize
Weekly creative testing, bid optimization and funnel iteration based on hard data.
04
Scale Profitably
Once unit economics work, we pour fuel on the fire — without breaking ROAS.
V
Founder of Vega
Founder & Lead Strategist
Google Ads Meta Ads Creative Strategy Beauty & DTC

The founder

"I started Vega because I was tired of watching beauty brands burn ad budget with agencies that don't understand the category."

My focus is simple: pair sharp creative with rigorous media buying so every dollar you spend works harder.

When you work with Vega, you work with me directly — no account managers, no junior media buyers, no hand-offs. Just clear strategy, fast execution, and honest reporting.

FAQ

Questions,
answered.

Do you only work with beauty brands? +
Yes. Beauty is a unique category — the creative, the audiences, the seasonality. Specializing means we move faster and hit harder than generalist agencies.
What's the minimum ad spend to work with you? +
We typically work with brands spending €1,000–1,800/month in ad spend. This is the sweet spot where we can optimize effectively and start scaling profitably.
How long until we see results? +
Most clients see meaningful improvements within the first 4–6 weeks. The first month is always about building the right foundation — after that, we scale what works.
Do you produce the creative too? +
Yes. We have an in-house team for UGC, statics, and motion. Creative is the biggest lever in 2026 — we don't outsource it.
What does pricing look like? +
We work on a retainer model tailored to your scope and ad spend. Book a call and we'll walk you through what makes sense for your brand.

Ready to scale

Let's grow your
beauty brand.

Book a free 30-minute strategy call. We'll audit your account live and show you exactly where the growth is hiding.

Book a free strategy call